Top 10 website tips for reviewing your site – Part 2
I was asked to give a talk recently on my top 10 tips when reviewing your own website.
The tips were really well received – I posted the first 5 website tips here, and this post now discusses the second 5 tips.
Whether you are highly experienced, or new to the wonderful world of website marketing, reviewing some fundamentals on your website is always a good thing to do every now and again! Especially this time of the year!
So onto the tips…
TIP 6: Where do your site visitors come from and what are they doing on your site?
If you don’t know, then [...] Read More
Understanding Keyword Research – critically important for your SEO
Search engines have one primary objective – to display to the searcher, the websites that best match what he or she is looking for. It is therefore critical that the search engines can recognise your site as being relevant to search terms being entered.
However, first you need to determine which particular search terms you should be targeting – this is called Keyword Research.
Although search engines have become increasingly sophisticated in identifying websites, the basic concept of relevancy and understanding the actual phrases (keywords) used by searchers has not changed since the early days.
Keyword Research [...] Read More
