Wendy Chamier eConsulting

The importance of the content on your website

admin — Tue, 15 May 2012 16:30:29 +0000

Content has always been, arguably, the most influential part of your website with regards to optimisation (along with title tags and inbound links).

However, recent announcements by Google and recent Google algorithm changes have raised the importance of great content on your site even more.

This article is part of my DIY SEO series of articles, and will help you assess how you are doing with your content and what you should be aware of moving forward.

Recent Google updates

You may have heard of Google’s ‘Panda’ update (first released in 2011 but is ongoing) and just recently the ‘Penguin’ [...]

The power of networking – my own experience

admin — Tue, 24 Apr 2012 15:43:50 +0000

I have been reminded twice this week of the power of networking – and paying it forward – over the long term, and how even the smallest, most innocuous meeting can develop into a fabulous opportunity.

Take, for example, the first ever ladies Athena meeting I attended back in May 2010. I met a lady who managed web projects for her clients. One of her clients was an author who needed a new website but had next to no money.

I agreed to do some SEO work and provide some advice at half my normal rate. I wasn’t so busy at the [...]

Understanding the effect of website structure, navigation, and internal links on SEO

admin — Wed, 11 Apr 2012 19:01:53 +0000

You have identified the relevant keywords that you want to be targeting for each page of your website. You have heard that the way a website is structured can impact how successful you are with SEO, but you are not a technical person.

This article is part of my DIY SEO series of articles and discusses important structural aspects of your site that you should consider, including content grouping, navigation and internal linking.

Successful SEO is dependent on the search engines being able to easily crawl and index your site, plus understand what your site is all about.

What should I consider when [...]

The Title, Meta Descripton, Alt and Meta Keywords tags – what is important to SEO and what is not?

admin — Fri, 23 Mar 2012 12:44:05 +0000

You’ve heard about these tags, but not sure what they mean?

This article is part of my DIY SEO series of articles, and will help you to focus your time on the tags that matter!

The Title Tag

YES – the title tag is probably one of the most influential aspects of SEO, and fortunately, an easy issue to address.

The text used in the title tag appears at the very top of the browser (in Firefox) , or on the tab (in IE9 or chrome) for each page. The title tag also appears as the link to your site, when your site is [...]

Making sure your website is indexed in the search engines

admin — Mon, 05 Mar 2012 17:14:52 +0000

It goes without saying that Search Engines are a critical source of potential customers. However, in order for any search engine to display webpages relevant to a users search query, a website must first be indexed.

This article is part of my DIY SEO series of articles and will help you understand what is meant by indexing, how you can check as to whether you are indexed, and what you may be able to do if you identify problems.

What does indexing with the search engines mean?

In order for search engines to be able to list websites when a search is run, [...]

8 tips for Do It Yourself (DIY) SEO

admin — Thu, 16 Feb 2012 10:26:49 +0000

Everyone knows search engines are important nowadays. They are, or they can be, an incredible source of new leads for your business.

However, if you are struggling to understand why your site is not appearing or not getting enough visitors, but you can’t afford the services of a specialist SEO consultant, you can have a go at doing a spot of DIY SEO!

This article updates one I posted back in January 2010, and provides 8 top tips to review for your website, to start you on your DIY SEO journey! Where I have already posted more detail on a topic I [...]

Top 10 website tips for reviewing your site – Part 2

admin — Mon, 09 Jan 2012 11:35:24 +0000

I was asked to give a talk recently on my top 10 tips when reviewing your own website.

The tips were really well received – I posted the first 5 website tips here, and this post now discusses the second 5 tips.

Whether you are highly experienced, or new to the wonderful world of website marketing, reviewing some fundamentals on your website is always a good thing to do every now and again! Especially this time of the year!

So onto the tips…

TIP 6: Where do your site visitors come from and what are they doing on your site?

If you don’t know, then [...]

Understanding Keyword Research – critically important for your SEO

admin — Mon, 02 Jan 2012 16:35:00 +0000

Search engines have one primary objective – to display to the searcher, the websites that best match what he or she is looking for. It is therefore critical that the search engines can recognise your site as being relevant to search terms being entered.

However, first you need to determine which particular search terms you should be targeting – this is called Keyword Research.

Although search engines have become increasingly sophisticated in identifying websites, the basic concept of relevancy and understanding the actual phrases (keywords) used by searchers has not changed since the early days.

Keyword Research [...]

Top 10 website tips for reviewing your site – Part 1

admin — Fri, 28 Oct 2011 17:00:46 +0000

I was asked to give a talk recently on my top 10 tips when reviewing your own website. And provide some things you can actually DO!

The tips were really well received, so I thought I’d share them with you here.

Whether you are highly experienced, or new to the wonderful world of website marketing, reviewing some fundamentals on your website is always a good thing to do every now and again!

So onto the tips. This post will focus on the first 5. I shall post the second 5 next week. [Editor - you can find them here]

Tips 1, 2 and 3 [...]